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Experiência

010

YEARS
EXPERIENCE!

[NESTLÉ]
Digital Marketing
2018 Now

Responsible for Nestlé's content projects worldwide, creating brand guidelines / playbooks and managing local market projects that need to adapt digital content and packs for their country. Responsible for brands from Infant Nutrition and Purina. Direct contact with the central team in Switzerland for alignment and release of worldwide playbooks and with the local marketing’s for alignment of content localizations and adaptations. Direct contact with the production agency.

[CREATION]
Account Manager
2018-2019

Responsible for managing multiple advertising campaigns, projects, promotional activation and digital deliveries (websites).
Key Clients: ASUS, Figueira da Foz, BrandCare and DECO Proteste.

[ARTPLAN]
Account Supervisor
2017 - 2018

Responsible for managing offline and digital projects and campaigns; from strategic briefings with clients, to analysis of media and competition plans, special projects, monitoring of offline production projects (merchan, OOH and TVCs) and digital deliveries (online campaigns and content for social media, hotsites and apps).
Key Clients: UnitedHealth Group and Leader (fashion)

[FLAGCX + McCann]
Digital Producer
2015 - 2017

Responsible for projects coordination, client interface, development of briefings, monitoring and implementation of campaigns, promotional events, online marketing projects focused on qualified lead generation, tracking Google Adwords and Google Analytics tool, assisting in planning social media, website creation, landing pages, email marketing, Google Adwords and Facebook Ads campaigns, programmatic media and application of SEO techniques.
Key Clients: L'Oréal and TIM
Main Projects:
- TIM campaign with Simone and Simaria. In the campaign, the singers appear playing the song "De Tudo", made exclusively for the action.
- VICHY's Capital Soleil campaign with distribution of online samples, hotsite and digital content.

[DM9 DDB]
Account Supervisor
2015

Responsible for projects management and digital and offline projects. In addition, I participated in product placement projects.
Key Clients: FIRJAN, Grendene, P&G and GNT
Main Projects:
- Activation of the SESI Mathematics Arena with playful actions in Copacabana and an online campaign to publicize the event, which generated an audience 3 x more than expected.
- Campaign to launch '' Papo de Segunda '', a TV show, with online and offline campaign. In the debut, the program was in 9o TV ranking.
- Campaign #inheritedfrommymother with online activations and TV programation.

[GREY BRASIL]
Account Supervisor
2012 - 2014

Responsible for strategy briefings, follow-up of projects as sponsorship projects, TV ads and digital delivery (digital media and digital content). In addition, I had direct contact with GRAY London and NY for brand alignment.
Key Clients: GSK (Sensodyne, Corega, Sonridor, Respire Melhor and Parodontax)
Main Projects:
- Launch of Sensodyne`s FB fanpage, which after 3 months has become the biggest fanpage of the brand in the world.
- Launching of the website Viver +50, content platform focused on the target of 50+, restarting the consumer relationship with Corega. After the second year of the platform, the portal migrated to MSN.
-Development of the campaign “Viva com Tudo” with the London team.

[PUBLICIS]
Account Supervisor
2011 - 2012

Responsible for developing briefings, client alignment, competition analysis and management of projects as TV ads, product placement, sponsorship actions (Carnival and Big Brother) and promotional campaigns. In addition, I had direct contact with Publicis Paris for brand alignment.
Key Clients: L'Oréal (Nutrisse and Garnier)
Main Projects:
- Coordination of differentiated projects: sponsorship at Big Brother Brazil and product placement / sponsorship at BAND FOLIA.
- Nutrisse campaign '' Louros do Brasil '' with Ivete Sangalo.
- Launch of the brand Nutrisse Cor Intensa sub-brand of Garnier that after 10 months of its launch reached 5.7% of Market Share in the segment.

[ESPAÇO Z]
Marketing
2009 - 2010

Responsible for planning FOX's film strategies for the Brazilian market. Planing partnerships and differentiated actions with online and offline media. I also studied films ́ target audience and market, thinking about their strategic positioning and studied which partnerships were relevant to that film, planning campaigns and thinking about the dynamics and dissemination with creation.
Key Client: FOX FILMS

Skills

70 %
Content Management
95 %
Digital Marketing
85 %
Project Management
70 %
SEO

Educação

2018 - 2019
EDIT

Digital Marketing & Strategy

2017
Facebook Blueprint

Workshop for advertising professionals create real cases and strategies using the Facebook and Instagram platforms.

2010
Miami Ad School

Advertising Boot Camp - Strategic Planning Course

2004 - 2009
PUC-Rio

Double Bachelor’s Degree in Advertising and Journalism

Testimonial

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JULIANA AMARAL
DIGITAL MARKETING MANAGER

Quando trabalhava na L'Oréal Brasil, como Gerente de Digital tive a oportunidade de trabalhar com a Daniela. Durante os quase 2 anos de parceria, trocamos muitas ideias, cada uma trazendo o seu background e ponto de vista, e juntas, conseguimos construir campanhas de sucesso. A principal campanha foi a Espalhe Mais Beleza que tinha como objetivo alavancar as vendas do protetor solar Capital Soleil durante a temporada de verão. No flow da campanha, tínhamos a distribuição de amostras grátis a partir de um cadastro online, com uma logística bastante completa para garantir melhor experiência para o consumidor. Mesmo com os feriados, a Dani não perdia o foco e estava sempre atenta a qualquer “evento adverso” em relação ao que havíamos planejado. Sua capacidade de rapidamente pensar em novas soluções e tomar decisões, é impressionante. É impossível não mencionar a dedicação e entrega da Dani nos trabalhos que ela se envolve. Ela realmente "veste a camisa” da marca, entende os objetivos de negócio e trabalha nos detalhes para garantir a melhor execução, no melhor prazo possível. Além disso, está sempre buscando novos formatos, novidades no mercado, para que possamos estar atualizados e também pensando em soluções fora da caixa. Um ponto forte que merece destaque, é o seu conhecimento mais detalhado sobre o trabalho das diversas áreas da agência, sempre há um passo a frente, pensando nos detalhes para garantir a melhor perfomance.

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ALEXANDRA JUNQUEIRA
ACCOUNT DIRECTOR

As Daniela’s former Account Director, I had the pleasure to work with her for a little over a year, during which Daniela demonstrated consistent dedication and a highly professional attitude. Her overall performance on digital campaigns, with digital influencers, and towards social media is remarkable and would frequently impress. She has a strong sense of professional organization, facilitating follow ups with clients and aiding the team. She is a quick learner, highly dynamic and hard-working. She shows passion for her work and willingness to assume new challenges and responsibilities. Professionals like Daniela are valuable assets on any team, which is why I am strongly recommending her for future employment.

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ANA LAURA BECKERT
ACCOUNT DIRECTOR

Estou aqui para falar sobre Daniela Prates, com quem tive a chance de trabalhar em duas oportunidades distintas, na Publicis e na Grey. Em ambos os casos, atuei como Diretora de Atendimento, enquanto Daniela ocupava o cargo de supervisora de várias contas do grupo. Impossível falar de Daniela sem salientar sua enorme dedicação e excelência em seu trabalho. Seu foco e competência, somados à uma incrível habilidade de trabalhar em equipe, garantem não apenas uma entrega de alta qualidade, como um respeitoso processo de trabalho, onde todos se envolvem positivamente, mesmo que a grande demanda requisite entregas simultâneas. Sua curiosidade natural e busca frequente pelo que há de mais novo e diferenciado a colocam à frente de muitos, qualificando-a como uma profissional de ponta, alinhada com às principais tendências do mercado. Daniela destaca-se neste universo do Marketing Digital apresentando uma alta capacidade de entender e interagir com as diversas especificidades deste contexto. Além de suas características profissionais tão positivas, Daniela é uma pessoa marcante e encantadora, que coleciona afetos por onde passa, seja em pares, clientes, fornecedores ou parceiros.